We've asked our team to answer a few questions to help you get to know them.


Cory Pelan: Owner Operator/Marketing/Sales

Cory Pelan has over 20 years in the food industry cooking in many of the best kitchens in Victoria and the lower mainland. It is his passion for traditional curing methods and flavor combinations that is the corner stone of his business and has fueled its success to date. He is also an outspoken champion of the sustainable food movement with many connections to food security initiatives on Vancouver Island and the lower mainland. Past president, treasurer and current board member of The Island Chefs Collaborative http://www.iccbc.ca/, former board member for Slow Food Vancouver Island http://slowfoodvancouverisland.blogspot.ca/, and stewardship team member representing Vancouver Island for Farm Folk City Folk

Chris Ireland: Production Manager

Dave "Big Hoss" Smith: Salumiere

David Brunn: Salumiere

Madone Pelan: Co-Owner/Official Product Taster

Q1) How long have you been with the Whole Beast? Well I am married to the Beast so have been there since it's inception.
Q2) What do you do here? Although I am part owner, the Whole Beast is not my day job - I jump in to help out whenever needed and assist with the Marketing, Social Media and PR. You wont find me in the back butchering but may see me working the front of the retail shop on occasion as well as assisting at many of the festivals we take part in.
Q3) What is your favorite product we carry at the moment? That is so hard to answer as it seems to change with every season. Right now I'd have to say the Chicken Liver Parfait, aka "Paleo Ice cream". FYI - One jar is never enough. Save yourself the trip and just buy two.
Q4) What do you do in your downtime? Downtime? What's that? Just kidding! I actually enjoy distance running and The Whole Beast will be sponsoring my next half marathon. I will need a t-shirt with a slogan - "Fuelled by Bacon"? Open to suggestions!
Q5) What was your most memorable moment in the past year?  Again, it is difficult to choose just one. We have been a part of so many great festivals and local community events that have been a lot of fun. I think being recognized by Douglas Magazine as one of the top 10 to watch new business was up there. It was such a huge honor so early on, it gave us a real boost.